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Scale8 Tag Manager, a perfect alternative to Plausible

Plausible has had great success in the last few years providing a privacy focused analytics tool to almost 40,000 websites so far.

Their aim, just like Scale8, is to offer an alternative to Google Analytics that puts the data back into the hands of website owners and users.

Since Scale8 and Plausible have similar aims, it’s inevitable that there are some similarities between the two end products. However, there are still a few differences which we believe could be the deciding factor between whether a website owner would choose Plausible or Scale8 for their website analytics.


Firstly, let’s examine where the two are similar, and how they both differ from Google Analytics.

No cookies or GDPR consent needed

This similarity has to come at the top of the list since, as we’ve already mentioned, maintaining the privacy of the website owner and visitors alike is the top priority for both Plausible and Scale8.

Plausible and Scale8 achieve this in similar ways. Neither uses cookies, which means that no Personally Identifiable Information (PII) is taken from the website user.

And since cookies aren’t used and PII isn’t taken, there’s no need for GDPR consent. This means no intrusive and distracting CMPs that hinder the user getting to the site content, plus no potential legal issues.

On the other hand, Google has recently found itself in some hot water after many Data Protection Authorities stated that Google Analytics wasn’t GDPR compliant.


Following on from the shared privacy aims of the two, both Plausible and Scale8 are proud to be open-source. This allows anyone to inspect their code, meaning they can independently verify that the code they’re using is doing all that it claims to keep all website data private.

Simple Analytics

While Google Analytics undoubtedly offers more features than either Scale8 or Plausible, we see this as a drawback rather than an advantage.

Scale8 has found that a large number of the features offered by Google Analytics are never used by website owners. Website owners don’t need and couldn’t possibly make use of all of the data and features that Google Analytics is offering to provide. What’s more, all of these features make the tool much more difficult to navigate and much harder to use, meaning that it’s not an intuitive tool that you can just pick up and use.

Just like Scale8, Plausible has opted not for a tool that offers every imaginable feature to the customer, but instead has created an analytics tool that’s easy to use and offers website owners just the features that they’ll want or need.

By doing this, Scale8 and Plausible have created analytics tools that are much easier to use than Google Analytics. They’re simple, with no prior training needed to get started, but still offer website owners all of the analytics that they could want.


As we’ve already shown, there are several similarities between Scale8 and Plausible that make them a great alternative to Google Analytics.

There are, however, still some differences between the two that are worth exploring, which we think will demonstrate why we believe that Scale8 is the best Google Analytics alternative out there.


One of the first questions that will be asked when people are looking for a website analytics tool is “Why would I pay for one when I can get Google Analytics for free?”.

It’s a valid question, and the answer relates back to the privacy focus of the tools.

Google doesn’t charge you, because it’s able to make money out of your use of their analytics tool in other ways, namely through the use of yours and your site visitors data.

On the other hand, since neither Scale8 nor Plausible take any data from you and profit from it, we need to charge for our services.

So with this in mind, let’s take a look and see how they compare. Below are some of the monthly price plans offered by Plausible:

Monthly requests100K500K1 Million10 Million

* Correct at time of writing
† Converted from GBP

They also have other plans starting at monthly requests of 10k for €9 ($9.50). If your site has over 10 million monthly requests, you’ll need to get a custom price plan.

Similar to Plausible, Scale8 also offers a large number of plans so that you can find the one that suits you best. In the interest of easy comparison, we’ve selected the plans which match the monthly requests that we’ve already looked at for Plausible:

Monthly requests100K500K1 Million10 Million

* Correct at time of writing

As well as these plans, Scale8 also offers plans for 5k, 50k, 250k, 2.5 million and 5 million monthly requests. As with Plausible, once a site starts receiving more than 10 million monthly requests, you’ll need to have a custom plan.

As you can see, there’s not a huge amount of difference between the level of plans offered by Scale8 and Plausible, or how much they cost.

But in our opinion, when you consider what each plan gets you, you get much more for your money with Scale8 than you do with Plausible.

Tag manager and Error tracking

We’ve already looked at the similarities between the Plausible and Scale8’s analytics tools, from privacy aims to pricing.

But the Scale8 tag management system offers more than just an analytics tool, and these additional features are what we believe makes Scale8 a great alternative to both Google Analytics and Plausible.

Our Tag manager has been designed to be efficient and easy to use, so that managing the tags on your website is as intuitive and simple as possible. It also offers website owners the ability to easily clone and experiment with tags and preview any revisions made so that you can find what works best before going live.

And, to help prevent possible software issues, our JavaScript error tracking can automatically track potential errors, so that you can keep on top of everything on one dedicated dashboard.

Installation of our tag management system is quick and easy, meaning that you can quickly start testing it. What’s more, you can test it for free with our 30 day free trial with no credit card needed, so that you can make sure that our tag management system offers everything that you need.

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Why is Scale8 a good Google Analytics alternative

Scale8 is an open-source, privacy-friendly solution that is also simple, lightweight and easy to use. We will never sell or share your data with third parties, advertising companies or otherwise. Scale8 vs Google Analytics: What are the core differences between the two services? Scale8's analytics product aims to reduce the tracking of website visitors. We do not use cookies and we do not store any personally identifiable information (PII) by default.

Our code is open-source and we are completely transparent about how we build our analytics products. Google Analytics does not provide any form of Tag Management. Scale8 allows you to run your website on its own with no extra account requirements or associated costs. It's also possible to track errors using other tools such as Sentry or Airbrake.

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Scale8 Tag Manager, a great Matomo alternative

Scale8 and Matomo are both open-source, but there are important differences between the two. We believe Scale8 has the edge because we never take ownership of your data. Matomo has followed Google's lead and created a product that offers as many features as possible. Scale8's Tag Manager doesn't use cookies so is GDPR compliant out of the box.

Matomo does offer Error Tracking, which is a handy tool for tracking any potential errors. Scale8 and Matomo offer various monthly plans, with prices based on how many monthly views your website gets. Scale8 offers a 30-day free trial, which is longer than Matomo's 21-day trial. Matomo also offers a free version when hosted on their servers, but this requires you to opt in and pay for extra features.

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Cloudflare Web Analytics vs Scale8 Tag Manager

Cloudflare Web Analytics is one of a number of free web analytics tools. Unlike most, Cloudflare doesn't profit from the use of your personal data. This means that no cookies are used and your data isn't sold onto third parties. Scale8 and Cloudflare Web Analytics are both built with speed in mind. This means that you only get information based on a very small percentage of samples.

Scale8 offers extensive reporting with much larger timescales, so you can make the important decisions based on the full set of data. Cloudflare Web Analytics is GDPR compliant and free, but it misses out on so many key features that any website owner would need.

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Scale8, a better Fathom Alternative

Scale8 is an open-source alternative to Google Analytics. Fathom is a simple and privacy focussed analytics tool that provides website owners with exactly what they need. Both products share the belief that protecting the privacy of website owners and visitors is their number one priority. Scale8 and Fathom both offer a 30-day free trial before committing to buying. While Fathom only offers a 7-day trial, Scale8 offers a 30 day free trial with no credit card details.

Both companies charge for their products as neither makes any money from your data. Scale8 offers Tag Management and Javascript Error Tracking. This means you get more for your money with Scale8 than you do with Fathom. Take advantage of our 30 day free trial and see if Scale8 really is a better option to get the most from your website.

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Scale8 Tag Manager, a great alternative to Simple Analytics

Scale8 and Simple Analytics are two alternatives to Google Analytics. Simple Analytics doesn't use cookies and doesn't collect any personal data. Google Analytics, while offering you more features, is ultimately a far more complicated tool to use. Scale8 and Simple Analytics are two products that aim to offer a better alternative to Google Analytics. Scale8 is open-source, while Simple Analytics isn't.

Scale8's Simple Analytics package includes tag management, error tracking and analytics tools. Our easy to install tag manager makes integrating and editing tags on your site a simple process. With our plans starting from just $10 a month, you can get the whole package for less than it would cost you to get Simple Analytics.

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vs Google Analyticsvs Matomovs Cloudflarevs Fathomvs Plausiblevs Simple Analytics
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